We definately have our own language when it comes to portraiture…see below.
Image – The digital version of your portrait.
Horizontal vs. Vertical – When we refer to a portrait’s orientation, we refer to it by its size, not necessarily by its width and height. So for example, a 24×36 portrait is not necessarily 24″ wide and 36″ tall. It may be 24″ tall and 36″ wide. To help with the confusion, we would say it is a 24×36 Vertical or Horizontal Portrait.
Landscape – This is also a confusing term. When you print something from your inkjet at home, it asks if you would like it printed Portrait or Landscape. Within the industry, portrait is of a person and landscape is of something scenic like a mountain.
Picture/Photo/Print – These are what you take with a point and shoot camera and print at the drug store. See “Portrait”.
Portrait – When a client’s image is printed through our professional lab, it is considered a portrait. It is a portrait about you and who you were at the time it was taken. Arthur Rainville said it best: “A picture of of someone, a portrait is about someone.”
Proof – A proof is an unretouched, unfinished image. At your order session, you will view 20-30 digital proofs, however, because everything that leaves the studio is retouched and enhanced, proofs are not available for purchase.
Sheet - A ”sheet” of prints usually come from a photography chain that processes bulk, on-the-spot orders. Our portraits are ordered individually to ensure each one meets our quality standards.


